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2
9−7.
Class 12 · English Medium · Cambridge · Business studies
Case-study analysis and written evaluation
Evaluate a small pilot using customer outcomes and delivery constraints.
Original Kidemy further-topic investigation. This optional lesson is shared by related upper pathways; select suitable depth with a teacher. It does not certify complete grade or board coverage.
Learn the idea
A pilot should test a decision-relevant assumption with an observable outcome. Enquiries, bookings, attendance and learning are different measures. Avoid treating one as proof of the others. A decision needs capacity, cost and a stopping or review rule.
Worked example
A fictional course gets30 enquiries,9 bookings and 7 attendees. Booking conversion is 9/30=30% of enquiries. Attendance is 7/9 of bookings. Neither establishes improved learning.
- Define the outcome.
- Check delivery capacity.
- Tie the recommendation to the observed evidence.
Your written practice
Show your working on paper and enter your answer here. If it does not match, compare the model and try again.
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30
9/30×100.
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5
12−7.
Write in your own words. A guardian or teacher should review this response.
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They use different denominators and locate different problems in the service process.
Define both groups.
Write in your own words. A guardian or teacher should review this response.
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Run one additional time slot if supervision is available, then compare actual attendance and delivery cost against stated targets.
Use measurable conditions without promising success.
Apply the idea
Write a pilot plan that names a question, outcome, comparison and review decision.
Review with a guardian or teacher
- Use the stated evidence or givens.
- Show reasoning rather than only a result.
- Review and explain one correction.
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