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objective
It states what the organisation aims to achieve.
Class 12 · English Medium · Pearson Edexcel · Business studies
Business aims and organisation
Compare business objectives and forms of organisation using a case.
Shared cross-level core and stretch unit. Start with the core questions, then use the stretch example for deeper work. The same unit is available in related class and board pathways; it is not a full grade-specific or examination-specification course. A teacher should select the appropriate depth and further topics.
Learn the idea
An objective states a desired outcome; a strategy is a way to pursue it. Owners, workers, customers and communities can have different priorities. Legal structure affects ownership and liability, but detailed rules depend on jurisdiction. Classroom cases are not legal advice.
Worked example
A fictional tutoring cooperative wants to cover costs while keeping sessions accessible. Raising prices may support cash flow but reduce access, creating a trade-off between objectives.
- Identify stakeholders and objectives.
- Compare relevant organisational features.
- Support a choice with case-specific reasons.
Stretch example
A useful recommendation weighs objectives and constraints, not a list of generic advantages. A social enterprise may trade off distributable profit against its mission, but its actual governance documents determine the obligation.
Your written practice
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stakeholder
Stakeholders include more than owners.
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800
5000−4200 = 800.
Write in your own words. A guardian or teacher should review this response.
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Lower revenue per session may leave less room for pay unless costs, volume or funding change.
Use a clear financial mechanism.
Write in your own words. A guardian or teacher should review this response.
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Liability, registration and tax rules vary by country and form.
Do not invent a universal legal rule.
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25
10/40 × 100 = 25.
Write in your own words. A guardian or teacher should review this response.
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Trial a small price change with monitored attendance and staff hours before changing every session.
Link the recommendation to access, costs and evidence.
Stakeholder map
Map four stakeholders for a fictional education service.
Review with a guardian or teacher
- State each group’s concern.
- Identify one conflict.
- Propose a measurable way to review a decision.
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